At Home

At Home is a family-run business that has been serving the Modesto, CA area for 19 years, since 2002. Owned by a mother and daughter team of teachers with a family history in the furniture business, At Home has been a member of the Rowe family of retailers since 2020. The shop offers a wide selection of furnishings, as well as unique gifts and accessories for every room in the house. They take pride in supporting locally sourced products as well as pieces made in the USA such as Rowe custom furniture.

“My mom and I were teachers and decided to open a furniture store. Furniture is in our blood…26 people have been and still are involved in the furniture business in our family.”

— Pamela O’Brien, Co-owner

4120 Dale Rd Suite I, Modesto, CA 95356, United States

At Home’s Top Reasons to Support Local Biz:

  • It keeps your tax dollars working for you in your state
  • It is an investment in local suppliers and designers
  • It nourishes any local charities & organizations partnered with the shop
  • It gives you a reason to work on the most important place in the world…your home
  • We believe that At Home is an experience you cannot download!

What makes your shop unique?

We have our vignettes all decked out and each vignette has its own vibe. We are local and we know the people coming in to shop, since they are our friends and neighbors. We also have an “Attic” in the back featuring all red-lined items at 50% off. Some customers are regulars and just shop back there; other customers love our showroom featuring the better and best furniture.

How does your shop make customers feel?

We really try hard to greet everyone, give them space to shop and then help them with everything they need. We are not on commission, so we do not have an “up-selling” system. Before COVID, we served warm cookies and welcomed any shoppers from the popular local grocery store next door. There is a Starbucks next door, and we often see people grabbing a coffee and then taking a “loop” around our store. We are constantly adding new goods and changing it up encouraging our customers to see the new look.

What's on your store playlist?

We have a chic cafe playlist with a good variety. We’ll play an indie song, followed up by a hip country song, and then go into a new version of John Lennon’s “Imagine,” etc…

What are you looking forward to showcasing next season?

The COVID situation and the lack of product out there has forced us to really go out on a limb with some edgy looks. We have been getting great feedback, so we are continuing to bring in some more pieces that have a lighter, bolder and more contemporary feel to them.

Who’s your celebrity dream customer?

I have always been a fan of Bono from U2. I imagine he would come in and tell us, “I Still Haven’t Found What I’m Looking For”...

At Home: Welcome to “California.” What do you “Desire?”

Bono: Something “Magnificent!”

AH: Follow me, I want to show you our line of Rowe and Robin Bruce.

B: “I Will Follow.”

AH: Here’s the “Sweetest Thing.” I want to introduce you to Madeline [the Madeline Sofa by Robin Bruce] because she has “Mysterious Ways.”

B: I love it! You made it a “Beautiful Day!”

If we pop into your store at any given moment…

...We will be unboxing and pricing new product!