Black Chalk Home & Laundry is a unique home decor and gift boutique — in an even more unique building — located in Fredericksburg, Texas. Black Chalk has been a member of the Rowe family of retailers since opening in 2017. Situated in a historic laundry building that had previously been closed for 25 years, Black Chalk is now a wonderland of eclectic furnishings and home goods curated by owner Jill Elliott.

“The laundry building had sat locked for 25 years and everyone in town loved the old building. The owners started fixing it up in early 2017 and even though I wasn’t looking for another store, I felt called to do something in this great space.”

— Jill Elliott, Owner

306 S Lincoln St, Fredericksburg, TX 78624

How They’re Adapting to Social Distancing Guidelines:

  • Appointments
  • Porch pickups
  • Deliveries & shipping

Black Chalk’s Top 3 Ways to Support Local Biz:

  • Keep shopping – I had a customer buy 13 candles as gifts during this time.That sale was very sweet as she was helping me and being a generous gifter at the same time.
  • Buy a gift certificate for future use – Every little purchase helps, and any day that sales aren’t zero is a good day!
  • Stay social – We are offering items for sale on Instagram and Facebook, you never know what you might find!

What makes your shop unique?

I think it’s the combination of goods I’ve curated. It’s eclectic, fresh, unexpected, colorful, and family friendly. Life is a collection of things, and your house should reflect the things you have gathered and loved from your lifetime. We want to provide a cozy foundation for your life.

How does your shop make customers feel?

Black Chalk is calm. It smells good, it’s full of visual eye candy, people are welcome to sit, and we encourage “trying out” furniture. We’re friendly and warm, but not pushy. We want people to linger in the space.

What's on your store playlist?

Anything by Mumford and Sons, P!nk, or .fun!

What are you looking forward to showcasing next season?

OPEN DOORS!!! Without Spring 2020 High Point Market, we’ll get creative. I’m researching products for the store. I’m drawn to odd colors, great pattern and textures, and the store will be an eclectic collection of visual finds.

Who’s your celebrity dream customer?

Maybe Sandra Bullock or Reese Witherspoon -- I think they would love the store! I like their eclectic style, and they’d like both my fashion sense and home style.

If we pop into your store at any given moment…

A fresh perspective on home goods!