Opened by Cheri Hochstetler in Coralville, IA in 1997 as Expressions Custom Furniture, the business evolved into Dwell in 2006 and has since become a destination showroom, well-known for an outstanding selection of interior furnishings including custom offerings from Rowe. A member of the Rowe family of retailers since 2012, the Dwell 14,000 square foot showroom features curated vignettes of products from over 250 high-end vendors, and offers retail shopping, to-the-trade exclusives, and interior design services that range from classic to modern and on-trend to progressive.

“We are a small team, very lucky to be balanced with creative talent and logistical experts.”

250 12th Ave, Suite 100 Coralville, IA 52241, United States

Special Services:

Creating beautiful spaces for our clients, all day, every day, is where we excel! Dwell is continually expanding our interior design services to find the best ways to create holistic spaces for our clients.

Dwell’s Top Tips to Support Local Biz:

Shopping with your local retailers instead of online. Most businesses are doing their absolute best to be accommodating by offering private appointments, limiting store visitor capacity, having mask requirements, and continuously sanitizing their interiors.

What makes your shop unique?

Our showroom is FUN. It is impossible to not be inspired by all the beautiful products, vibrant clientele, and constant restaging of vignettes.

How does your shop make customers feel?

“An inspirational escape from the day-to-day” is something we hear from visitors often. As a regional destination, we have a reputation for having new and exciting products displayed very uniquely.

What's on your store playlist?

A curated playlist by our merchandiser to set the showroom mood, with everything from Depeche Mode to Taylor Swift to The Jackson Five!

What are you looking forward to showcasing next season?

Our designers just visited High Point Market, and we look forward to seeing the new product they ordered in for the showroom.

Who’s your celebrity dream customer?

Jeff Lewis, Brooklyn Decker, Diane Keaton…these are a few names of celebs with great style. We would love a visit with any of them!

If we pop into your store at any given moment, we’re sure to see…

Something exciting!