Madison, WI-based Dwellings opened as a locally-owned furniture store and design studio in the early 1980s, and is now run by the founders’ daughters, Jennifer Haley and Julie Umhoefer. Renamed Dwellings in 2011, the shop has been a longtime member of the Rowe family of retailers for much longer. The shop specializes in custom, American-made furnishings and now includes a brand new showroom as of 2019 that is inspired by the layout of our Rowe showroom in North Carolina. The owners’ goal is to create a fun, friendly and stress-free environment with abundance of creativity and products to inspire unique home interiors.
“As two sisters, we have literally ‘grown up’ in the furniture industry.”