House Sprucing

House Sprucing is a Dallas-based full service design firm (opened in 2017), and a member of the Rowe family of retailers since opening their storefront in June of 2019. Their shop functions as a retail store, design showroom, and classroom space all in one. House Sprucing’s signature style is a “New Traditional” look that blends timeless spaces with a touch of modern, resulting in spaces that never go out of style.

“We’re a fun bunch over here! I LOVE design. It runs deep in my bones. I like to have my hands in each and every project we do. It’s hard to not get excited about even the simplest things. No two projects are alike, and I love that!”

— Toni Elmer, founder & lead designer

4040 Legacy Dr Suite 106, Frisco, TX 75034, United States

How They’re Adapting to Social Distancing Guidelines:

  • E-commerce – We have developed a small online website for customers to shop our inventory and meet their needs during quarantine.
  • Getting social – We are always available by phone and through Instagram, and we love engaging with our followers, especially when we can’t see them in person.

House Sprucing’s Tips to Support Local Biz:

We greatly appreciate the support of our customers! While projects may not be in full regular force right now, we ARE designing. We can still source, scour, search, and create. Don’t hesitate to reach out and pull us in your project early, so when things do take off we are already ahead. We prefer to be proactive anyways, rather than reactive, so if you’re planning a project for the fall now is a great time to get started. Most of all, THANK YOU FOR SUPPORTING SMALL!

What makes your shop unique?

Our style is unique to our area. It's hard to find a classic but modern vibe here without going to one extreme or the other. We like to think we’re the happy medium that people have been looking for.

How does your shop make customers feel?

Our shop feels upbeat and fresh. Most people walk in and tell us they just want to start smiling right when they walk in!

What's on your store playlist?

Our playlist is full of country, pop, and Christian all mixed together.

What are you looking forward to showcasing next season?

We love our furniture so much. We use Rowe in every project, and never have to worry about quality, consistency, and timeliness. We are excited to show off our new sofa in our Kid Proof fabrics! We LOVE to do demonstrations for clients — it never gets old!

Who’s your celebrity dream customer?

I don’t necessarily have a favorite celeb, but Catherine Lowe is a Dallas girl, so she would be a fun one to work with. Plus she just had a baby, so cuddling a baby might be involved, and that’s always a bonus!

If we popped into your store at any given moment, we’d see…

Family! I am also a mother of 5 kids, so when not working, I’m crazy with that! Alyssa is my better half; without her it wouldn’t be possible. She is our rendering queen, amazing designer, and helps keep me organized — and she’s the cutest dog mama you ever did see! Becca is our install/stylist extraordinaire and my sister in law. She also has 4 kids, so between the two of us we have 9 hooligans running around!