White Willow

First opened as a hobby by owner Libby Crider in 2016, White Willow in Cullman, Alabama now has a wide variety of unique home goods fit for any decor style. A member of the Rowe family of retailers since opening in 2016, White Willow also offers in-house design services. Whether that be for a new build, renovation or room refresh, they are prepared to make the process as easy as possible! With a mission to make their store feel like home and create an inviting atmosphere, this tight knit team and their customers are “basically like family”.

“As always we love to showcase the great fabrics and textures that Rowe has to offer. We sometimes branch out with some color and we love to surprise our customers with that.”

302 1st Ave SE, Cullman, AL 35055, United States

Special Services:

We sell all things home but also offer a design service. Our goal is to create an easy process whether it is a new build, renovation or a room refresh, we love to help with it all.

Top Tips to Support Local Biz:

We always encourage our customers to shop local. We love to send customers to other stores in our town but the best way to support small is to just shop local. You can probably purchase some things we have online but we like to think our customer service and design eye is what people love about our store.

What makes your shop unique?

We have a wide variety of items we have curated for our customers. Whether that is a lake home, beach home, traditional or modern style we have it all. We like to find unique pieces no one in town will have so we believe that sets us apart.

What's on your store playlist?

We normally have it on John Mayer Pandora Radio. We struggle with a playlist but that is what we have it on usually.

What are you looking forward to showcasing next season?

As always we love to showcase the great fabrics and textures that Rowe has to offer. We sometimes branch out with some color and we love to surprise our customers with that.

Who’s your celebrity dream customer?

Anyone from the cast of Yellowstone, we are all obsessed with that show!

If we pop into your store at any given moment, we’re sure to see…

Opening boxes! We get shipments about every day so we are always opening boxes!