First opened as a hobby by owner Libby Crider in 2016, White Willow in Cullman, Alabama now has a wide variety of unique home goods fit for any decor style. A member of the Rowe family of retailers since opening in 2016, White Willow also offers in-house design services. Whether that be for a new build, renovation or room refresh, they are prepared to make the process as easy as possible! With a mission to make their store feel like home and create an inviting atmosphere, this tight knit team and their customers are “basically like family”.
“As always we love to showcase the great fabrics and textures that Rowe has to offer. We sometimes branch out with some color and we love to surprise our customers with that.”