White Willow

First opened as a hobby by owner Libby Crider in 2016, White Willow is nestled in the historic downtown area of Cullman, Alabama, and has been a member of the Rowe family of retailers since opening. White Willow offers a wide variety of unique home goods fit for any decor style, as well as in-house design services in addition to custom furnishings and accessories. Whether designing for a new build, renovation or room refresh, they are prepared to make the process as easy as possible. Libby’s clean and classic approach to design has since attracted a large customer base not only in Alabama, but also spanning from Nashville to Florida. White Willow has found a niche specializing in design projects that help clients achieve a functional, inviting, and memory-making space for years to come.

“With a mission to make the store feel like home and create an inviting atmosphere, our tight-knit team and customers are basically like family!”

302 1st Ave SE, Cullman, AL 35055, United States

Special Services:

We sell all things home but also offer a design service. Our goal is to create an easy process whether it is a new build, renovation or a room refresh, we love to help with it all.

White Willow’s Top Tips to Support Local Biz:

We always encourage our customers to shop local. We love to send customers to other stores in our town but the best way to support small is to just shop local. You can probably purchase some things we have online but we like to think our customer service and design eye is what people love about our store.

What makes your shop unique?

We offer a wide variety of items curated especially for our customers. Whether they are seeking decor for a lake home, beach home, traditional or modern style, we have it all. We like to find unique pieces no one in town will have, so we believe that sets us apart.

How does your shop make customers feel?

We strive to make our store feel like home when you walk in. We set up our store and atmosphere to be inviting. We hope our customers leave feeling refreshed and inspired.

What's on your store playlist?

We normally have it on the John Mayer station on Pandora.

What are you looking forward to showcasing next season?

As always, we love to showcase the great fabrics and textures that Rowe has to offer. We sometimes branch out with some color and we love to surprise our customers with that.

Who’s your celebrity dream customer?

Anyone from the cast of Yellowstone, we are all obsessed with that show!

If we pop into your store at any given moment, we’d see you...

Opening boxes! We get shipments about every day so we are always opening boxes!