White Willow

First opened as a hobby by owner Libby Crider in 2016, White Willow is nestled in the historic downtown area of Cullman, Alabama, and has been a member of the Rowe family of retailers since opening. White Willow offers a wide variety of unique home goods fit for any decor style, as well as in-house design services in addition to custom furnishings and accessories. Whether designing for a new build, renovation or room refresh, they are prepared to make the process as easy as possible. Libby’s clean and classic approach to design has since attracted a large customer base not only in Alabama, but also spanning from Nashville to Florida. White Willow has found a niche specializing in design projects that help clients achieve a functional, inviting, and memory-making space for years to come.

“With a mission to make the store feel like home and create an inviting atmosphere, our tight-knit team and customers are basically like family!”